Northwestern Integrated Marketing Communications

Brand strategy case studies and actual client work created in IMC 303 - Marketing Strategy, integrating brand communications, consumer insight and research, market segmentation, product strategy, pricing and retailing

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BAYCAT STUDIO

Marketing strategy and tactics to increase profit and positive impact of Baycat Studio

IMC 303, spring 2021

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HONEST BASICS

Brand Plan developed for Honest Basics, a sustainable clothing brand based in Germany. I conducted an interview with CEO Jan Hogenboom for this group project to help inform our overall narrative of the Honest Basics market and how they could expand.

IMC Strategy, Spring 2021

 
 
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Chase Sapphire Case Study

Marketing strategy and tactics to increase brand profitability of the Sapphire card for Chase

IMC 303, spring 2021

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