Inc. Magazine
Reporting, writing and editing from January to March 2022
Winter 2022 Articles
For This Mental Health Company, Accessibility and Inclusiveness Were the Keys to Success
When Kristina Saffran co-founded the nonprofit Project HEAL in 2008 at the age of 15 to raise money for individuals who couldn't afford eating disorder treatment, she got an up-close view of the mental health care system in the U.S. What she discovered was that she was raising money for ineffective methods.
How This Founder Won Over Fans, Investors, and Sponsors to Bring Professional Women's Soccer to Los Angeles
Julie Uhrman's journey to becoming the co-founder of a women's soccer team started--naturally--with a game of basketball.
Uhrman had joined a basketball club for women tech entrepreneurs in Los Angeles, and during a game in August 2019 venture capitalist Kara Nortman pitched her an idea: Let's get this city a women's professional soccer team.
How Radio Flyer Redesigned Its Iconic Wagons for an Unlikely Setting: Hospitals
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
4 Tips for Building a Following -- and a Robust Revenue Stream -- on TikTok
Some business owners still have a perception that TikTok is little more than a repository of videos of teenagers singing and dancing. But the platform -- which now has an estimated 73.7 million monthly active U.S. users -- can in fact be a vital tool for engaging with your customers and finding new ones.
Highlights
“For LaLa Hijabs, the discussion has been crucial for building a community on the platform, and ultimately, for their e-commerce strategy. ‘We've had such an incredible response from non-Muslims,’ Will says. ‘Their minds and hearts are being opened. Had it not been for TikTok, I don't know how we would have advertised or spread awareness.’” (From 4 Tips for Building a Following)
“By any measure, the idea that the founders of King of Prussia, Pennsylvania-based Banana Loca came up with in 2019 was a quirky one: a gadget that cores and then fills bananas with foods like Nutella or peanut butter. But Renee Heath, 38, and Bechara Jaoudeh, 39, believed in it enough to invest $280,000 of their personal funds to develop it.”
