Root Share Brand Strategy

Northwestern’s free produce share program

Connecting Students to free and fresh food.

Wild Roots is Northwestern’s student-run garden. They approached the ASG (Student Government) Sustainability Committee with a pressing concern: how do we connect our extra produce to Northwestern students for free?

Using data about food waste and insecurity on college campuses in the U.S., I then crafted this brand strategy to present recommendations on what to name the produce share program, how to market it, and how it should show up in the Northwestern community.

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Root Share Brand Strategy

Connecting Students to free and fresh food.

Using data about food waste and insecurity on college campuses in the U.S., I then crafted this brand strategy to present recommendations on what to name the produce share program, how to market it, and how it should show up in the Northwestern community.

Root Share live on Social Media