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While they remain protected on the Ol Pejeta Conservancy in Kenya, it will take the first southern white rhino surrogate to save the subspecies. Meet Harleen Singh, a graduate student researcher at the University of California, San Diego working in collaboration with the San Diego Zoo Nikita Kahn Rhino Rescue Center to build the solution for the last two: an embryonic transfer device. For the past year, her team has been in the process of designing a handheld, snake-like flexible robot that will be able to navigate through the 2-meter-long female rhino reproductive tract. 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Beautiful Bycatch App Design Media Design, Northwestern Research, writing, design: Adobe XD, Procreate & Photoshop https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632197211242-VD3TL9SXY9QL8NI1MCZ4/iPhone%2BX-XS-11%2BPro%2B%25E2%2580%2593%2B3.jpg Media Design https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632196103416-LO9OPKTH8FP5B8KH1DQS/iPhone%2BX-XS-11%2BPro%2B%25E2%2580%2593%2B11.jpg Media Design https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770625121-Z59P708G6SXH5B8BUKKN/iPhone+X-XS-11+Pro+%E2%80%93+6.png Media Design https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770628362-WW3WYVAYJT3GV7CQ289Z/iPhone+X-XS-11+Pro+%E2%80%93+9.png Media Design https://www.hhallportfolio.com/marketingstrategy-2 daily 0.75 2021-09-21 https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1629219025663-1QM7CULYDPJX9GLBVFNI/Screen+Shot+2021-08-17+at+11.49.35+AM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1629218719951-4VU4YGI1VVVMJ4MPV5XC/Screen+Shot+2021-08-17+at+11.36.29+AM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601755431164-AJZ9IDQUFGGV42JM0CYB/Screen+Shot+2020-10-03+at+2.53.10+PM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601756915541-DKJYYJTCBSIS28EY3NH0/Screen+Shot+2020-10-03+at+2.53.24+PM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601755528921-VD2A6BF7VCBMGGIN96PU/Screen+Shot+2020-10-03+at+2.53.43+PM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770792943-VKX7EYUA3XIRKNE6CB5G/iPhone+X-XS-11+Pro+%E2%80%93+11.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770766505-W37DX33LM6U9CZW4PUCW/iPhone+X-XS-11+Pro+%E2%80%93+3.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770741829-9XWT258Q28MZT815HPE6/iPhone+X-XS-11+Pro+%E2%80%93+1.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770827352-XDG5LGYMZ48MPKNREZ0X/iPhone+X-XS-11+Pro+%E2%80%93+4.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1601770869162-VUDMDPH8C9GO7TM6J01P/iPhone+X-XS-11+Pro+%E2%80%93+6.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632153749182-22RLIGYYPSEIAL0MBZNS/Screen+Shot+2021-09-20+at+11.02.13+AM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1631928663261-OAXJA7JS7B9TTYALPMAB/carrotrootshare.jpg OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632153483797-9KRH9H33QPR9CBOB75OC/cover+page+sample.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632155538062-38RRE78E1CZ9NFKEPQD5/meg2.JPG OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/9a4088fe-f667-44e6-8fc3-92d42168bfdc/Screen+Shot+2021-08-17+at+11.49.49+AM.png OLD Marketing Strategy - USE FOR COPIES https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/e1757a8b-c667-4d24-86d1-fe194c7ee3ea/Screen+Shot+2021-08-17+at+11.49.59+AM.png OLD Marketing Strategy - USE FOR COPIES https://www.hhallportfolio.com/poetry daily 0.75 2021-10-07 https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1612925011269-SA42JP8VQ25QIEB3QFGW/IMG_9521+2.jpeg Poetry https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633303817335-2S696YUBFTI6LFWPZ1KM/Screen+Shot+2021-10-03+at+6.15.14+PM.png Poetry https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633304053911-QSMXAITIBWYYYRY75CWS/Screen+Shot+2021-10-03+at+6.33.48+PM.png Poetry https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1612922933710-XHRX2OM4K0CEYO8YS5X5/Screen+Shot+2021-02-09+at+6.07.59+PM.png Poetry https://www.hhallportfolio.com/old-about-has-old-content-for-copying daily 0.75 2021-09-21 https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1631719324675-06SAEF3HWHQ94675F0GX/hanfrontpage.jpg Old About - has old content for copying - I am a curious communicator, action-oriented dreamer and writer who listens deeply and makes space for honest answers. https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1616714923922-5TQ04RD6YWLVFTU3M253/IMG_4643.jpg Old About - has old content for copying Hello! My name is Hannah Hall, and I am a senior at Northwestern University. With my passions in journalism, marketing and environmental policy, I aspire to tell stories that inspire change. Thank you for exploring my work Please find my RESUME HERE https://www.hhallportfolio.com/renostermarketingstrategy daily 0.75 2022-09-29 https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632189403901-5TS1Z87A95YTO1QIM3VF/IMG_2072.jpg Renoster Marketing Strategy - Online Media Strategy Wearing multiple marketing hats in a startup environment was a great opportunity to utilize my Medill Journalism courses and experience to help position Renoster Systems Inc. for growth. I grew brand awareness and built partnership connections with wildlife photographers, rangers and preserves on Instagram. I created Renoster’s LinkedIn to position the company’s persona in the professional world to connect with world-class non-profits, like The Nature Conservancy and World Wildlife Fund (WWF). https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633626016629-98W8YW4EUHVH5TJ619MG/5803958D-0922-4EF3-A529-9A6E3B6F1C3C-72C40197-7A67-4BA7-833E-897687B5B6FF.JPG Renoster Marketing Strategy - Out West with Renoster Early on in my role, I learned the importance of using my Northwestern network to secure partnerships for Renoster. Over the course of my role, I connected with leaders from WWF, FLIR, The Nature Conservancy, General Motors, The National Park Service, Google, National Geographic, and African reserves. I also wrote and designed an article spread for Renoster to use in future partner developments with Chevrolet. Right now it lives as an internal document/IP between Renoster and Chevrolet (not able to share publicly), but for this 5-page spread, I used visuals and copy to depict the value of Chevrolet vehicles in helping conduct Renoster technology testing. This partnership positions both companies as leaders in sustainable and innovative technology. Core skills used: Research, Writing, design, pitching, Adobe XD, Procreate & Photoshop https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633627252055-MK2M047MGM4ZFWC3T240/IMG_5518.jpg Renoster Marketing Strategy - Startup Culture and Pitching As part of a startup, I was able to work within the business strategy of the company as well. This included creating the 10-page in-depth executive summary to be sent to investors along with a more concise one-pager pitch. I learned firsthand how to work with investors, pitch ideas and persevere through rejection. I have taken my experiences from Renoster into my Integrated Marketing Communications courses to further learn how to build the business strategy of a startup. Renoster is now part of the Techstars Sustainability Accelerator 2021 cohort, in partnership with The Nature Conservancy located in Boulder, Colorado. I am inspired by Founder Saif Bhatti’s vision for the company and am grateful for his continued mentorship. Photo: CEO and Founder Saif Bhatti and Renoster Advisor Nick Marchuk discuss the Renoster technology in the Northwestern McCormick Lab. https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1632684863257-KWRN0HRHIMSVTS5Y7JMU/Screen%2BShot%2B2021-08-17%2Bat%2B11.36.29%2BAM.jpg Renoster Marketing Strategy - Content Marketing Developing Renoster’s story and brand through reporting and newsletters I researched, wrote and designed various content marketing pieces targeted to Renoster’s investors, partners and international wildlife reserves. Distribution media included the website, social media, newsletters (Mailchimp) and direct marketing. I created monthly newsletters sent to Renoster followers to foster interest and partnerships. Through surveys, Mailchimp and a CRM database, I could grow engagement through each stage of Renoster’s R&D. https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633624841191-NS6GWW6HBL2Q43CMU6Y6/Screen+Shot+2021-10-07+at+11.40.22+AM.png Renoster Marketing Strategy https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633624954803-GL8SHBOSKP7WSESH50CZ/Screen+Shot+2021-10-07+at+11.42.01+AM.png Renoster Marketing Strategy https://www.hhallportfolio.com/forever-tethered daily 0.75 2021-10-05 https://www.hhallportfolio.com/private-nursing-in-covid daily 0.75 2021-09-30 https://www.hhallportfolio.com/west daily 0.75 2022-09-29 https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633562121847-LRYKPELOXA054X2VN205/West_Fellows_IG-16.PNG West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/1633562768489-8GJCQQYH8KB3OLVX13IJ/Screen+Shot+2021-08-04+at+12.58.49+PM.png West - LinkedIn and Instagram Strategy I helped grow the West Instagram from its beginning over the course of my internship. This involved weekly meetings with the design team to brainstorm creative ideas and ways to engage our audience. After receiving the post visual from the designers, I would draft the copy to accompany the post and schedule the post timing. I also engaged with West clients and would re-post their work on our story. On LinkedIn, I managed West’s profile of over 10,500 followers to showcase West’s work to potential clients, past partners, and PR agencies. We highlighted West’s work in strategy and design for clients and how West defined categories for brands to own and thrive within. The West LinkedIn also served as a spotlight for various team members and their voices, like Managing Partner Joanna Rees. After working with the West social accounts for 10 weeks, I created a strategy report of which posts were working well, those that weren’t succeeding, and how West could grow their following and engagement online. I presented this report to the communications team so they could learn from the accounts and continue to grow West’s reach in the market. https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/22e99186-2d31-4a9d-ace6-0aab3bc751da/IMG_4681.jpeg West https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/8c1a804d-3b69-45dd-8527-c6651cb1ea84/IMG_4697.jpeg West https://www.hhallportfolio.com/new-page daily 0.75 2021-10-07 https://www.hhallportfolio.com/member-areas-2 daily 0.75 2022-09-10 https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/ee6cc8f6-6631-4847-925d-ff44ed03e17d/Inc._magazine_logo.png https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/735c662f-16a8-40d4-81d8-43af57b87fbc/Image+9-9-22+at+10.51+PM.jpg https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/f8cc0e20-f9a8-4dbe-959f-fbe1f03c98d6/Image+9-9-22+at+10.44+PM.jpg https://images.squarespace-cdn.com/content/v1/5f38848ab190ed35968a8973/95d3c202-2d83-4771-a0fe-7a0baee8f70c/AlukoCoombeUhrman_2.4.22_WN_5147.jpg Inc. 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