Marketing Strategy
Portfolio from classroom and professional internships
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WWF x Institute for Sustainability and Energy at Northwestern
Brand Strategy for WWF’s Sustainable Environmental Disaster Program.
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Root Share Brand Strategy
Brand and marketing strategy for Root Share, Northwestern’s free produce share system for students.
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Case Studies from Northwestern Branding Strategy Course
IMC 303 “Brand Strategy” case studies and classwork.
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Renoster Systems
As the marketing lead for Renoster Systems, I helped best position Renoster to potential partners, reserves and PR sources.
IMC 303 Northwestern University
Brand Strategy Case Studies and Client Work
BAYCAT
Marketing strategy and tactics to increase profit and positive impact of Baycat Studios.
Out West with Renoster
Marketing Campaign, Renoster Systems Inc.
Procreate, Adobe InDesign & Photoshop
As the marketing lead for Renoster Systems, Inc, I wrote and designed a case study partner spread for Renoster to use in future partner developments with Chevrolet. Right now it lives as an internal document/IP between Renoster and Chevrolet (can not share publically), but for this 5-page spread, I used visuals and copy to depict the value of Chevrolet vehicles in helping conduct Renoster technology testing to best position the Renoster x Chevrolet partnership as one of….sustainability, reliability….
Dwell
Media Design, Northwestern
Procreate, Adobe InDesign & Illustrator
For Media Design course, conceived and created magazine cover and spread, designed to appeal to publication target market
Beautiful Bycatch App Design
Media Design, Northwestern
Research, Writing, design: Adobe XD, Procreate & Photoshop
